It's a great feeling when your former boss writes about your suggestion years ago as an example of the philosophy at work in a company that's had the impact TOMS has had. Thanks for listening Blake. Keep up the important work! The New Impact Ecosystem:
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I just came across this recent Fast Company article and short video interview of TOMS founder and my former boss, Blake Mycoskie:
At the end of the segment, Blake shares TOMS' latest commercial (below) and why TOMS recently added the sign-off, "For One, Another" after their now famous creed, "One for One."
I've just got to say, "Well done team."
This is a brilliant commercial. Not just for the great song, "Nothing More" by The Alternate Routes. And its lyrics which obviously sync up well with each clip intentionally... "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin3/16/2015 The AmeriCorps lending team on Kiva.org that I started in 2008 has now directly helped more than 990 people in 55 countries with nearly $25,000 in small $25 no-interest loans to help improve their lot in life. Our loans have helped people like Irma Irene in Peru buy school supplies for her children; and Marco, a young father in Peru who will use his loan to buy organic fertilizer for his potato farm. He's focused on serving his customers quality food and his dream is to buy his family their own home.
Join us on Kiva with this link and receive a free $25 to make your first loan - therefore, absolutely zero risk to you. (Full transparency: Yes, I will also receive a free $25 to make another loan as well. Win-Win-Win.) |
AdamGreenberg.com |
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Adam's grateful his 20s were a debt-free decade traveling with intention through work with meaning. Some of that work includes TOMS, The Obama White House, teaching abroad, art and business in the Gift Economy, two proud terms of national service with AmeriCorps, and two terms with the US Peace Corps in rural Zambia, working with small-scale fish farmers.
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